Bidit Dey

Bidit Dey is a lecturer in marketing. He joined Glyndwr University in January 2010. He lectures on marketing principles and business practices, marketing management and international marketing in various degree programmes. He is also the Deputy Programme Leader of the MBA Programme.

Bidit did his first degree from the Institute of Business Administration, University of Dhaka and gained an MA in Marketing from Liverpool John Moores University.

Currently Bidit is completing PhD at Queen’s University Belfast and anticipates receiving the qualification by July 2011. His doctoral research investigates the use and appropriation of mobile telephony by Bangladeshi farmers. His research interest involves consumer acceptance of technology and marketing for the bottom of the pyramid.

Bidit is actively involved in a number of training programmes and consultancy projects. He is a member of the British Association for South Asian Studies. He is an associate editor of the International Journal of Innovation in the Digital Economy and a reviewer of a number of academic journals including the Information Technology and People and the Information Technology and International Development.

Work in progress

Dey, B.L., Binsardi, B. and Ahmed, M. (2011),”Bangladeshi farmers’ acceptance of mobile telephony: a qualitative enquiry” submitted to Behaviour and Information Technology.

Published articles

Dey, B.L., Newman, D.R. and Prendergast, R. (2011),”An analysis of appropriation and usablity in social and occupational lives: an investigation of Bangladeshi farmers’ use of mobile telephony”, Information Technology and People, Vol. 24, No. 1, pp 46-63.

Dey, B.L., Newman, D.R. and Prendergast, R. (2010), “Ethnographic User Centred Approach to Evaluating Telecentres”, International Journal on Innovation in Digital Economy, Vol. 1, No. 2, pp. 22-39.

Selected conference and workshop proceedings

• “An overview of the use and appropriation of mobile telephony in rural Bangladesh – from the farmers’ perspectives” –presented at the British Association for South Asian Studies (BASAS) Conference 2009, held at the University of Edinburgh, on March 2009
• “How can ICTs be used and appropriated to address agricultural information needs of Bangladeshi farmers?” published as a proceeding of the Special Interest Group (SIG) on ICT for Development Workshop, organized by the Association for Information Systems, held at the ESCP-EAP University, Paris, France on December 2008. (co-authors: Dr. Renee Prendergast and Dr. David Newman)
• “Connecting Bangladeshi farming communities with mobile telephony: a proposed model”- Workshop paper, presented at the “Workshop on the ICTs for Business Clusters in the Emerging Markets”, organized as a part of the Third International Conference on Community and Technology; held at the Michigan State University, June, 2007.